Fender Swinger
The Fender Swinger was a limited run short scale guitar made in 1969 when then CBS run corporate management came up with the idea of using their existing parts inventory to build a guitar. The idea was to combine the guitar bodies left over from the failed Fender Bass V project with excess parts from the slow selling Musicmaster II, particularly the 22.5 inch scale neck. Parts from other discontinued projects, such the Fender Maverick, were also included.
The Swinger was to be another member of Fender’s student line of guitars. In addition to the short, 22.5 inch, scale rosewood fretboard neck, the guitar was equipped with one single coil pickup in the neck position, much like the Musicmaster. The bridge was fixed. The guitar was produced in Dakota Red, Black, Candy Apple Red, Olympic White, Sonic Blue and Lake Placid Blue.
The unusual thing about this guitar is how the headstock shaped. It has a distinctive arrow shape and is why it’s often called the Fender Arrow rather than the official name, Swinger. Some marketing material also referred to this model as the Fender Musiclander, further indicating how much at a loss the CBS marketers were in positioning this guitar in the marketplace. As a result of disjointed promotion and the overall obvious cheapness of the patched together guitar it did not sell well. It is estimated that only about 300 of these guitars ever made it into the hands of guitarists.
One notable Fender Swinger player was Tina Weymouth of the Talking Heads. She played her Swinger often in live concerts and the guitar is seen in the concert movie Stop Making Sense.
Because of the very limited production the Swinger has become somewhat of a collectors item and it’s rare to see one up for sale. As of this date, there hasn’t been an exact reissue of this guitar although there have been some other Fender guitars that borrow somewhat from its look.
Related posts:
- Fender Mustang The Fender Mustang was introduced in 1964 as part of a redesign of Fender’s student guitar line. The basic idea was to add in things like a tremolo bridge and advanced pickup switching to the revamped Musicmaster and Duo-Sonic. The Mustang was perhaps the most successful of this line,...
- Fender Jaguar The Fender Jaguar was introduced in 1962 just as surf music was becoming popular. While surf essentially made the guitar popular it’s likely that the Fender design team was wanting to improve upon the Jazzmaster. To this end, the Jaguar had the same offset waist and dual circuit wiring...
- Fender Musicmaster The Fender Musicmaster was a single pickup companion to the Fender Duosonic. It actually was shipped to stores a few months before the Duo-sonic back in 1956. Word has it that the reason for this was a shortage of pickups and, as a single pickup model, more units of...
- Fender Duosonic II The Duosonic II was released by Fender in August of 1964, during the transitional period where the company was changing hands from Leo Fender to the CBS corporation. It was a companion to the new Mustang model that was released at the same time. The intention was the the...
- Fender Jag-Stang The Fender Jag-Stang, as the name implies, is a blending of the Fender Jaguar and Fender Mustang electric guitars. The idea for the guitar came from Kurt Cobain, lead singer and guitarist for Nirvana. Cobain presented his idea to Fender and they created two prototypes, one in Sonic Blue...
No Comments »
No comments yet.
RSS feed for comments on this post.